The principle of systemic character in determining the strategy for managing innovation activity
In the generally accepted sense, a business strategyare considered as the general direction of the activity, providing the coordination of the purposes, possibilities of the company and interests of its employees. When developing a strategy, it is necessary to comply with the principle of systematic and take into account the real conditions of a specific period of development of the corporation.
A corporate business strategy that usesas a basic principle of systemic management, means the ability to effectively use the available material and intellectual resources in order to achieve the maximum possible results. For commercial organizations it is the receipt of economic (income, profit) or social effect through the production or provision of services with the lowest costs and qualitative satisfaction of market needs. Successful sales of products (services) can be provided with competitive advantages. Therefore, the strategy should include (in addition to such sections as corporate mission, the principle of systemic nature, products (services), business portfolio, resources, investment attraction) the development and use of innovations, on the basis of which new technologies will be mastered, new types of goods created or existing ones improved, access to new markets is ensured.
The definition of a strategy for each organizationhas its own original approaches that take into account the principle of systemic nature in psychology and which depend on intellectual potential, dynamics of development, market position, features of goods or services provided, financial position and other factors. At the same time, as experts note, a certain hypothetical structure of the strategic plan has emerged, which allows applying the principle of systematicity in assessing the production, economic and commercial activities, the effectiveness of resource management. The central place in this structure is occupied by innovative activity as the most important factor influencing achievement of the purposes of the organization.
The principle of systematicity provides that the indispensable conditions for the implementation of a management strategy based on innovation are:
1) the presence of an innovative center capable of generating creative ideas and creating new technical (technological) solutions at the level of inventions;
2) an effective system of selecting innovative projects by assessing their technical and economic importance;
3) a program-targeted approach to the development and implementation of projects;
4) individual and collective interest in achieving the objectives of the project;
5) economic and social conditions that provide a receptivity to innovation;
6) an effective project management system;
7) orientation to meet the needs of the market.
The main system tasks of such an innovation center:
a) definition of directions of innovative development of the organization;
b) generating an idea (idea) for the creation of a new product or technology;
c) selecting and evaluating available alternative solutions that can be used as analogs;
d) the development of an R & D program and an organizational model for its implementation;
e) development of technical documentation and verification of manufacturability of the new product;
e) justification of indicators of economic efficiency and the necessary financial resources (budget) for its implementation.
Given the growing internationalcompetition and the desire to be leaders in the production of new products, which requires high R & D costs, along with existing research centers, the development of research consortiums is advisable. Their task is the formation of concepts of modern technologies, and the development of individualized products and processes is carried out by intra-firm innovation centers.